linguistic creativity

My linguistic skills beyond English are pretty limited, though I believe I can go to the bathroom in seven languages. And order a meal and take public transportation in almost as many. But not discuss current affairs or explain American foreign policy.

I was charmed by an article in the Economist reporting what some technology companies are doing to translate operating instructions into less widely spoken languages.

Here's what Mozilla has been doing:

Mozilla has 230 localisation teams, says Jeff Beatty, who co-ordinates some from his office in Utah. Their work takes both time and ingenuity. Firefox for a computer uses about 40,000 words; for the phone OS, 16,000. Translators must express technological terms in languages shaped by livestock, farming and fishing, and choose alternatives for culture-specific words such as “cookie”, “file” and “mouse”.

Ibrahima Sarr, a Senegalese coder, led the translation of Firefox into Fulah, which is spoken by 20m people from Senegal to Nigeria. “Crash” became hookii (a cow falling over but not dying); “timeout” became a honaama (your fish has got away). “Aspect ratio” became jeendondiral, a rebuke from elders when a fishing net is wrongly woven. In Malawi’s Chichewa language, which has 10m speakers, “cached pages” became mfutso wa tsamba, or bits of leftover food. The windowless houses of the 440,000 speakers of Zapotec, a family of indigenous languages in Mexico, meant that computer “windows” became “eyes”.