Thursday, January 26, 2012

brainstorming

The New Yorker isn't just for cartoons, as I used to think when I encountered it only in the barber shop and had no time for long articles. For me now, it's a must-read, must-turn-the-pages experience.

I was excited to read an article by Jonah Lehrer on intellectual creativity. He shows how brainstorming has been repeatedly shown to be ineffective at promoting creativity, but also how other activities that throw people together can be very effective -- notably architecture that forces people into frequent interactions and discussions that force people to defend and maybe re-think their ideas.  Take a look.

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